{"id":3135,"date":"2024-07-04T18:33:00","date_gmt":"2024-07-04T18:33:00","guid":{"rendered":"https:\/\/preprod.flowbird.com\/?p=3135"},"modified":"2024-11-27T15:20:50","modified_gmt":"2024-11-27T15:20:50","slug":"the-next-poster-cities-for-mobility","status":"publish","type":"post","link":"https:\/\/www.flowbird.com\/it\/the-next-poster-cities-for-mobility\/","title":{"rendered":"The next poster cities for mobility"},"content":{"rendered":"\t\t
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If you rode the subway in New York in 1910, you needed to purchase a paper ticket for .05 cents from a ticket booth, which would then be verified by an attendant before they could enter. By 1921, New York stopped using paper tickets and instead allowed riders to drop a single nickel straight into electric turnstiles and enter.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The fare switched to .15 cents in 1953 and, because there is no .15 cent coin, riders purchased magnetised tokens they could use in place of coins at the turnstiles. Although prices changed over time, these tokens were used for the rest of the century and the subway only stopped accepting them in 2003<\/a>, nine years after the arrival of the MetroCard.\u00a0<\/p>

Today, picturing subway riders in New York trying to find change or filling their pockets with tokens is almost unimaginable. Even the once innovative MetroCard has nearly been phased out, making way for an effortless type of ticketing.<\/p>

Residents and visitors have long been able to move throughout the city with less friction by simply tapping their digital wallet or contactless card to ride \u2013 making New York one of the first poster cities for simplified transport ticketing. Yet, this didn\u2019t happen overnight, and it required multiple iterations and improvements for New York to build its reputation as a leader in mobility innovation.\u00a0<\/p>

Cities positioning themselves to become poster cities for mobility<\/h2>

While not an extensive list, here are some of the cities working to position themselves, or maintain their positions as poster cities for mobility.\u00a0<\/p>

Edinburgh, Scotland<\/b><\/a>:<\/b> Lothian Buses, the UK\u2019s largest municipal bus company, which serves Scotland\u2019s capital, Edinburgh, launched open loop payments in 2019. Now, the volume of contactless EMV transactions\u00a0 is nearing 60% of all \u201cpaid-for journeys.\u201d Soon, the account-based ticketing scheme with open payments, launched in partnership with Flowbird, will be extended across Edinburgh Trams, to create a seamless, multimodal travel experience in the city.<\/p>

Madrid, Spain, Europe:<\/b><\/a> In January of 2023, Madrid turned off its last diesel-powered bus as the city moved to a fleet composed solely of compressed natural gas, electric and hydrogen buses.<\/p>

Shanghai, China:<\/b><\/a> Moving people is a big endeavour. In Shanghai, their public transportation line moves more than two billion<\/a> people every year \u2013 equivalent to moving their overall populations of 26.32 million over 7,000 times.\u00a0<\/p>

Pittsburgh, Pennsylvania, United States:<\/b><\/a> One of the United State\u2019s first integrated Mobility-as-a-Service (MaaS)<\/a> projects, Pittsburgh has set out to help its citizens that are transportation insecure by connecting traditional, emerging low-cost, and shared transportation options into a single, easy to use system.\u00a0<\/p>

Tokyo, Japan:<\/b><\/a> Tokyo is home to the world\u2019s most extensive urban rail network and moves 3.5 billion<\/a> passengers a year, with famously on-time departures. It\u2019s also on track to reduce greenhouse gas emissions by 50% by 2030.<\/p>

Helsinki, Finland<\/b>:<\/a> Even with a small city population of 600,000, Helsinki travellers are able to make multi-modal trips, including buses, short taxis, shared bike trips, and discounted rental cars. Private cars account for only 21% of Helsinki’s traffic.<\/p>

Berlin, Germany:<\/b><\/a> In multiple locations in Berlin, mobility experts have created \u201cJelbi stations\u201d which includes cars, bike sharing, on-demand shuttles, scooters, and e-bikes.<\/p>

Monaco:<\/b><\/a> Working with Flowbird to leverage MaaS, Monaco has connected their cultural events to their transportation. Citizens and tourists receive 20% off for their first events from the app. Then, the app sends them a notification about the best ways to get to their event, including public transportation, to help them plan their route.\u00a0<\/p>

Perth, Australia:<\/b><\/a> Prioritising safety, security, efficiency, economy and customer service, the Public Transport Authority of Western Australia teamed-up with Flowbird to launch the first and most advanced mass transit smartcard system in the country. The system resulted in a 97% increase in card use and a 16% uplift in public transit revenue. The next step, coming soon, will be an open payment system.<\/p>

Characteristics of a poster city for mobility<\/h2>

From frictionless payments to the use of real-time, multi-channel data, the poster cities of the future have a lot in common. While not all of the following apply to every poster city currently, they likely have a plan to implement each of these systems in the future. If you want to put your city on the map as a great city to travel in, here\u2019s what you need to know.<\/b>\u00a0<\/p>

1. They leverage MaaS to create the greatest impact<\/h3>

Drivers and riders want to be able to plan, book and pay for mobility services in one place. MaaS<\/a> connects a city\u2019s mobility services to create a frictionless experience no matter how someone is travelling. It enables travellers to:<\/p>